The Shock Factor

Where curiosity goes a long way.

Now just imagine if the domain name that shattered the Guinness Record and broke the virtually unbreakable Sex.com record of $12,000,000 was TheRecordBreakingDomain.com. The sheer SHOCK value of this self-describing record holder would magically force everyone's fingers to the nearest computer to type in that mysterious domain just to see where it led to and who was crazy enough to pay that much for it. Just imagine yourself browsing the Guinness Book of World Records and casually coming across the record for most expensive domain and seeing TheRecordBreakingDomain.com. The name makes people curious because it deliberately tells the user what it is without actually revealing what lies behind it. Curiosity is a remarkable power that has a way of clinging on to people and making them act in irrational ways, leading to a desire for discovery...what is behind that domain name? And THAT'S what will have millions of visitors coming to this domain...that's where the real value lies.

In fact, I can just hear your uncle at the next family get-together, "Hey, did you hear about this twenty-something year old guy that wants to sell this domain for $12 million and one just to break the record? He's even named it TheRecordBreakingDomain.com. He's absolutely crazy!" Maybe I am. But half the people at that get-together will flock to this domain just to "find out" what this is all about. And therein lies the brilliance of it all... the POWER of curiosity!