Some Quick Background Info

The current world record for the Most Expensive Internet Domain Name is business.com which was sold by Marc Ostrofsky for US$7,500,000 to the Californian business eCompanies.com. When people find this out, they are somewhat intrigued, but not enough to actually visit the site unless they are personally interested in business. This is because the domain name already gives away what the site's about. So most people just think "Hmm...cool." and flip the page.

The Shock Factor

Now just imagine if the domain name that broke that seemingly unbreakable record was TheRecordBreakingDomain.com The sheer SHOCK value of that self-describing record holder would magically force everyone's fingers to the nearest computer to type in that mysterious domain just to see where it led to and who was crazy enough to pay that much for it. Just imagine yourself browsing the Guinness Book of World Records and casually coming across the record for most expensive domain and seeing TheRecordBreakingDomain.com. You would sit there staring at the domain in utter puzzlement and disbelief asking yourself HOW and WHY with a growing itch just begging you to find out where it led to. See, the name makes people curious. Curiosity is a remarkable power that has a way of clinging on to people and making them act in irrational ways. That same curiosity leads to a desire for discovery...what is behind that domain name? And THAT'S where the real value is.

In fact, I can just hear your uncle at the next family get-together, "Hey, did you hear about this 25 year old guy that wants to sell this domain for $7.5 million and one just to break the record? He's even named it TheRecordBreakingDomain.com. He's absolutely crazy!" Maybe I am. But half the people at that get-together will flock to this domain just to "find out" what this is all about. And therein lies the brilliance of it all... the POWER of curiosity!

So What's In It For The Buyer?

This is the juiciest part. The second someone pays $7,500,001 for this domain, those 27 characters will be plastered all over the world in every News channel, newspaper, and magazine that matters. World Records make headlines, especially ones broken under unique and extraordinary circumstances. No one can deny that. This domain will instantly catch the eyes of millions of people all over the world. Much like most of you reading this, no one will understand WHY that domain broke the record, leading to the same desire for discovery described before. The buyer will instantly gain an unfathomable amount of publicity that, normally, money alone simply cannot buy. For this type of publicity, you need more than just cash...you need a BIG idea. And everyone knows that clever ideas can equal a lot of publicity on the internet (if you didn't know, then definitely read this article about The Million Dollar Home Page). The fact of the matter is, first-of-its-kind, BIG ideas with self-fulfilling publicity generate a lot of traffic on the internet, opening the door for a once-in-a-lifetime, unique marketing opportunity that goes straight to the heart of human nature! There is no Ad catchier than a record-breaking one!

You also have to keep in mind that this is no ordinary record. This record is particularly inviting thanks to the accessibility the Internet provides. I could break the record for most expensive House and put an Ad on the front lawn, but how many people would actually go and visit the house and see the Ad? On the other hand, all it takes to visit a domain name is an internet connection anywhere in the world. Anyone from anywhere can visit it! We're talking about hundreds of millions of eyeballs.

Priceless Publicity

Now consider just some of the potential publicity for this domain:

• Free "advertising" virtually FOR EVER in the world's BEST-SELLING book via the spot dedicated in the Guinness Book of World Records for this entry. The cumulative shelf life of this type of advertisement added together is incalculable...every future yearly edition would feature this domain name for as long as it holds the record. That's over 4 million copies in over 100 countries and 37 languages EVERY YEAR featuring this domain!
  

• Free "advertising" in one of the Internet's most popular websites at www.guinnessworldrecords.com for as long as the record holds.
  

• Media hype surrounding this monumental event BEFORE, DURING, and AFTER the sale.
  

• International News Channels, TV Shows, Talk Shows, News Reports all talking about this sale. This is a WORLD record and will therefore attract WORLDWIDE attention leading to GLOBAL exposure.
  

• Every top Business School in the world using this domain as a marketing Case Study, plastering the domain name in business textbooks across the globe for years to come.
  

• Internet Articles, Blogs, Chat Rooms, and Forums all discussing this event.
  

• All this hype being recorded in the archives of internet search engines, forums, and blogs, leaving a permanent imprint on the history of the Internet.
  

• An unimaginable amount of links leading to this domain name from Press Releases, News Sites, Blogs, Forums, and other high value sites that will continue to attract visitors for years to come.
  

• And, to top it all off...every uncle across the globe telling their entire family about the craziness of the idea, the possibilities exemplified by this sale, the potential of the internet, and how curiosity is the ultimate marketing tool!

The Magic Touch

Now imagine if this domain name forwarded users to YOUR website or held an Ad for your latest product and you start to get a picture of how valuable this really is. Not to mention the countless people cheering for this sale to go through, as everyone likes to witness a world record being broken, making the buyer an instant IDOL! Add it all up and you have millions upon millions of visitors from all over the world flocking to this domain name year after year. The buyer will guarantee their seat in world history.

The Competition

In case you are worried this new record may not hold for long, let me remind you that the business.com domain name was purchased in 1999, during the height of the Internet Bubble, and a year BEFORE the Internet Bubble burst. Companies simply DO NOT spend anywhere near this amount of money for a domain name anymore. Don't believe me? Then check this out.

Companies spend MILLIONS of dollars for 30-second ads during the Super Bowl in the US, competing with other equally expensive ads all vying for the same piece of consumer attention and recall during the most competitive Ad season in the world. On the other hand, here is one WORLD-RECORD-BREAKING Ad, with absolutely ZERO competition, that can last a LIFETIME or more and reach countless people all over the world in a new, creative, and ingeniously-effective way! And 7.5 million dollars is NOT a lot of money...it's equivalent to a 90-second Super Bowl commercial. Normally, money alone can't buy this type of publicity and exposure. But, in this case, it can because the idea is so simple, so in-your-face, that it intrigues, leads, and delivers.

Last but not least...

To ensure only serious offers are considered, I have enlisted the services of Escrow.com to ensure the authenticity and legitimacy of the offer and domain name transfer for both the buyer and myself. Remember, there can only be ONE holder of this record-breaking domain name. That's what makes this so attractive.

Oh, and how exactly do I plan on actually finding an interested buyer? I'm going to let them find me. How? By offering a massive giveaway of $2 Million to get people from all walks of life and across the globe to support this record attempt and help give this domain name the traffic and pre-publicity it needs to actually catch the eyes and imagination of an interested buyer. I want to make everyone in the world dreams about this record being broken and cheering for it to happen! If you believe in this idea, don't doubt it for one second and help make history by Supporting the Feat! Anyone can help! Let's make it happen! If you don't believe in this idea or don't think this will break the record, then bookmark this site, forget about it for now, and just let it sink in. You'll be returning sooner than you think. Mark my words.

OK, so maybe this idea IS crazy...but it's SO crazy that you're already loving it and that's exactly why it's going to break the record. As a matter of fact, I can already hear your uncle at next years get-together, "I can't believe he actually sold it!" This time around, EVERYONE will be flocking to this domain. But who's going to make it happen? Who will be the next owner of The Record Breaking Domain and own the most publicized Ad in history?

Bidding season has begun. First come, first served...and thanks for taking the red pill, your sense of what's possible in this world will never be the same.

Andres Kello
November 9, 2005

What do you think?

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So...?

Did you ever think you could win $100,000 for Telling a Friend about a fresh new idea? You could probably MAKE friends just for doing that. What about winning $10,000 for signing a Guestbook (which takes only 30 seconds), or $50,000 for being a part of a Forum and meeting cool people from all over the world who support this record attempt? If that doesn't float your boat, what about making a cool $500,000 for linking to a cool site and therefore becoming a cooler person? This isn't Monopoly money, you know, and you don't even have to do it for the cash...do it to be a part of a world record! Check out the Support the Feat page for more details!